Disney World
The 2009 struggling economy is expected to make it well into 2010, and as we all may kn0w, the economy affected the number of visitors to Orlando theme parks in 2009. Estimates for this year predict that the number of combined visitors to Disneyland and Walt Disney World will decrease by about three percent in 2010 according to an independent Wall Street analyst and investment firm. One of the reasons for the decrease in attendance is Disney is believed to be cutting back on there special promotional pricing for tickets and hotels that they have been using in 2009.
It’s hard to believe that in the middle of a global recession that Disneyland in Anaheim, California had their attendance increase by 7% for the Disney fiscal year (which ends in October) and park attendance at Disney World in Orlando stayed the same for the fiscal year. Although attendance did well during the current recession, profit margins were greatly impacted because Disney cut back on their ticket prices. Another important statistic is that those who are traveling to Disney World are spending less money. Spending per visitor is down by about 6 percent. That is why Disney will be cutting back on all of their special promotions so that they can increase their profit margins in 2010.